About Us
Welcome to Variety, your one-stop online shop for all your family's needs. Established in 1965 as a bookstore in Rawalpindi and Islamabad, we have been catering to the region's need for literacy for over five decades. Our legacy as a trusted source of knowledge and entertainment is well-known among the educated and well-read people of the twin cities.
As the trend for reading diminished over the years, we recognized the growing demand for variety in stationery, gifts, toys, and party supplies. In response to this shift, we expanded our offerings to include a wide range of products that cater to the diverse needs and interests of our customers.
At Variety Books, we are committed to providing you with the highest quality products. Whether you are looking for children's art supplies or popular books like "Atomic Habits" by James Clear, a #1 New York Times bestseller that provides practical strategies for forming good habits and achieving remarkable results, we have got you covered.
As an ecommerce store, we understand the importance of convenience and accessibility. With Variety Books, you can browse and shop for your favorite products from the comfort of your own home, saving you time and effort. Our user-friendly website and secure payment options ensure a seamless shopping experience.
Our second flagship outlet in 2015 located in PWD, Variety Books has evolved to become more than just a bookstore. We are your trusted partner in providing a wide range of products that meet the needs of your entire family. Whether you are looking to expand your personal library, find the perfect gift, or stock up on party supplies, we are here to serve you.
Varietybooks.pk has been active online since 2018 and has undergone a massive overhaul of the website interface in 2024 to immensely improve the customer experience.
Mission and Purpose
Beyond transactions, Variety is on a mission to simplify lives. Our purpose extends beyond being a mere marketplace; we strive to be the trusted companion on our customers' journeys, offering a haven where every need finds its solution.
Unique Offering
Variety stands out in the crowded e-commerce landscape by curating the best-of-the-best in five main sections: Books, Stationery, Party Supplies, Gifts, and Toys. Our commitment is not just about quantity but about presenting the top 10 or so gems in each category, ensuring quality shines through.
Adaptability
In the ever-evolving landscape of e-commerce, Variety stands resilient, adapting to trends and preferences. Our commitment to bundling, discounts, and swift deliveries is a testament to our ability to provide a smooth and efficient shopping experience.
Connection
Variety embraces a vast audience – from students seeking a one-stop-shop for all their academic needs to Gen Z parents who prioritize the finest for their children. The brand understands the premium price for the finer things in life and caters to those who value a holistic shopping experience.
In the Future
Variety envisions a future where customization becomes a hallmark, allowing customers to imprint their identity on every purchase. The long-term goal? To be the destination for quality hand-picked items that cater to every conceivable need.